Social Media Strategy

BuzzFeed Celeb

Social Media Strategist

As the social media strategist for BuzzFeed Celeb, I help shape how entertainment content reaches audiences across YouTube, TikTok, Instagram, Facebook, and X/Twitter. Working closely with producers, editors, talent teams, and creatives, I support content development through audience insights, platform strategy, SEO optimization, and social distribution. My role focuses on helping content reach the right audience, maximizing engagement, and identifying opportunities for long-term channel growth.

Accomplishments & Duties

  • Lead social strategy and publishing efforts across multiple platforms, helping drive a130% increase in engagement.

  • Collaborate with producers and creative teams to optimize content for social platforms, contributing audience insights, concept development, short-form edits derived from long-form interviews and features, platform-native copy, publishing strategy, and performance analysis.

  • Develop YouTube optimization strategies through metadata, thumbnails, titles, descriptions, keyword research, and audience analysis to improve discoverability and video performance.

  • Create platform-specific distribution plans that extend the reach of long-form content through short-form video, social campaigns, and community engagement.

  • Analyze audience behavior, platform performance, and content trends to identify opportunities for channel growth and increased viewership.

  • Partner with talent teams, publicists, and internal stakeholders to support promotional campaigns and entertainment releases.

  • Present monthly performance reports and strategic recommendations to stakeholders, translating analytics into actionable next steps for future content.

A*POP

Social Media Strategist & Video Producer

As a social media strategist at A*Pop, I helped shape both the content strategy and creative execution behind the brand's entertainment coverage. My role extended beyond publishing and audience growth, allowing me to contribute throughout the content lifecycle, from ideation and talent outreach to production, editing, distribution, partnership development, and performance analysis. By combining audience insights with hands-on content creation, I helped develop social-first content designed to grow viewership, increase engagement, and strengthen the brand's presence across platforms.

Accomplishments & Duties

  • Develop content strategies, publishing plans, and content calendars across YouTube, TikTok, Instagram, Facebook, and X/Twitter.

  • Produce, edit, and publish social-first video content, including celebrity interviews, entertainment coverage, and original content formats.

  • Collaborate with PR teams, agencies, publicists, talent representatives, and creators to secure guests and coordinate promotional opportunities.

  • Led content development through brainstorming sessions, concept ideation, creative feedback, and audience-driven recommendations for both editorial and branded content.

  • Helped develop partnership-driven content ideas and creative activations that supported marketing campaigns, entertainment releases, and brand collaborations.

  • Manage YouTube optimization through titles, descriptions, thumbnails, metadata, and SEO best practices to improve discoverability and video performance.

  • Analyze platform performance and presented monthly reports highlighting audience insights, content trends, and growth opportunities.

  • Host and produce celebrity interviews, helping grow A*Pop's audience.

  • Partner with producers, editors, and social teams to ensure content was strategically distributed and optimized across platforms.

The Land of Boggs

Social Media Strategy

At The Land of Boggs, I helped grow audience engagement, support monetization initiatives, and strengthen community relationships across a global network of animation brands. My work spanned content strategy, publishing, community management, audience insights, and promotional campaigns across channels that collectively reached more than 15 million YouTube subscribers, including The Land of Boggs (9.7M+), El Mundo de Boggs (5M+), and Boggs Ki Duniya (400K+).

Accomplishments and Duties

  • Spearheaded the launch of LoFi livestreams and marathon "all episodes" livestream programming, creating new viewing experiences that increased watch time, viewership, and revenue opportunities.

  • Developed publishing strategies and managed content distribution across YouTube, Instagram, Facebook, TikTok, and X/Twitter.

  • Collaborated with animation teams to brainstorm content ideas, develop scripts, and identify audience-driven opportunities for new videos and social content.

  • Launched and led the social strategy for the brand's YouTube Membership program, partnering with animators to create promotional assets, member-exclusive content, and campaign messaging designed to drive subscriptions and engagement.

  • Supported merchandise launches and product announcements through promotional content, social campaigns, and audience engagement strategies.

  • Partnered with BuzzFeed's Branded team to distribute sponsored content and paid partnership campaigns across social platforms.

  • Led community management efforts, fostering audience engagement and strengthening relationships with fans across platforms.

  • Activated social media strategies for international channels, including El Mundo de Boggs and Boggs Ki Duniya, presenting monthly performance reports and audience insights that informed growth, monetization, and content planning.

  • Collaborated with internal teams and external partners to create promotional graphics, compilation videos, and short-form content supporting show launches and audience growth.

  • Analyzed audience behavior, content performance, and platform trends to identify opportunities for growth, engagement, and monetization.

Chikn Nuggit

Social Media Strategy

At Chikn Nuggit, I supported the social strategy and day-to-day operations of one of BuzzFeed Animation Lab's largest franchises, helping manage content distribution, audience engagement, branded partnerships, and promotional initiatives across channels reaching more than 3.5 million YouTube subscribers, including Chikn Nuggit (3.4M+) and Chikn Nuggit Español (127K+).

Accomplishments and Duties

  • Managed content publishing and platform operations across YouTube, Instagram, Facebook, TikTok, and X/Twitter, ensuring timely distribution and audience engagement.

  • Developed a content repurposing strategy that transformed existing vertical videos into LoFi-style looping YouTube content, creating new viewing experiences that increased watch time, engagement, and long-form audience retention.

  • Served as a key point of coordination between social, production, and creative teams, helping organize assets, maintain content workflows, and support the transition from Trello to Airtable content management systems.

  • Partnered closely with the show's creative lead to track content pipelines, manage publishing schedules, and ensure assets were properly prepared for distribution.

  • Supported merchandise launches, product announcements, and franchise promotions through social campaigns, content planning, and audience engagement strategies.

  • Collaborated with BuzzFeed's Branded team to launch sponsored content and paid partnership campaigns across social platforms.

  • Contributed voiceover performances for select social and promotional content.

  • Led social strategy and performance reporting for Chikn Nuggit Español, providing audience insights and analytics that informed content planning, monetization, and growth opportunities.

  • Coordinated with internal teams and external partners to develop promotional assets, compilation videos, and short-form content supporting franchise growth and audience expansion.

  • Analyzed content performance and audience behavior to identify opportunities for engagement, discoverability, and long-term franchise growth

BuzzFeed Quiz

Social Content Strategy

At BuzzFeed Quiz, I focused on audience growth, engagement strategy, and traffic generation across social platforms. By combining audience insights, trend monitoring, and content curation, I helped connect social audiences with BuzzFeed's quiz ecosystem while developing recurring engagement formats that encouraged sharing, conversation, and community participation.

Accomplishments and Duties

  • Managed content calendars and publishing strategies across social platforms, optimizing posting cadence, timing, and content mix to maximize engagement and audience growth.

  • Curated and promoted quizzes based on audience behavior, platform trends, pop culture moments, and emerging conversations, helping drive traffic from social media back to BuzzFeed.com.

  • Developed recurring engagement formats designed to encourage sharing, tagging, and audience participation, creating content that fostered community interaction and expanded organic reach.

  • Leveraged audience insights and performance data to identify content themes and quiz topics most likely to resonate with followers.

  • Executed a five-week social strategy campaign that achieved positive follower growth on BuzzFeed Quiz Instagram.

  • Collaborated with video producers to develop social-first video content informed by trends, entertainment news, and current events.

  • Sourced, repurposed, and cross-promoted content across BuzzFeed brands to increase visibility, engagement, and website traffic.

  • Monitored content performance and audience behavior to continuously refine publishing strategies and improve engagement outcomes.