I am a California-based social media strategist and digital storyteller focused on creating engaging, entertaining content and driving multi-platform audience growth. I have built my career at BuzzFeed, developing culturally relevant campaigns across YouTube, TikTok, Instagram, X/Twitter, and Facebook. My experience spans traditional video, vertical short-form content, talent partnerships, analytics reporting, and creative strategy. I combine storytelling, audience insights, and data-driven decision-making to create content that resonates with communities, strengthens brand connections, and drives measurable growth and engagement.